Marc Bissonnette - Beachburg, Ontario

Marc Bissonnette - Accomplished Internet Marketing Executive

Internet Marketing Expert  ♦  CGI & Database Programmer   ♦  Public Relations Leader

Dynamic, accomplished seasoned strategist and well articled expert in the internet market place possessing a wealth of national and global internet marketing expertise providing strong direction, expert advice, and instinctive business acumen. A seasoned professional with over 20 years of internet, infrastructure and online site development, support and management. Project leader and an accomplished programmer in a number of languages and platforms. Top-notch speaker and presenter with vast experience presenting to small and large audiences. Nationally recognized as a go-to expert regarding ISP's (Internet Service Providers) in Canada. Recently invited by the Canadian Federal Government and honoured to participate in an important round table discussion pertaining to ISP's and regulatory issues. Willing to travel extensively.

Expertise & Testimonials Expertise & Testimonials

Strategic Planning Strategic Planning Direct/Online Marketing Direct/Online Marketing Competitive Market Positioning Competitive Market Positioning
Infrastructure Design Infrastructure Design Project Management Project Management Budgeting & Forecasting Budgeting & Forecasting
Business Process Outsourcing Business Process Outsourcing Business Development Business Development Entrepreneurial Leadership Entrepreneurial Leadership

"Marc is a professional who not only understands the evolution of the internet but also is proactive in what it can do today. Many people can perform a task but with Marc's experience everything is designed to adapt to changing technology. You'll get your business to where it needs to be and understand the potential it has to grow in the future."
Ray Ganesh | Associate Creative Director, LMA Communications

Career Chronology Career Chronology

InternAlysis - Toronto/Ottawa 2002 - present

'InternAlysis provides a Director of eMarketing to firms seeking to elevate their exposure, position within their industry and customer conversions.'

bullet    Prime focus is corporate representation, hiring of sub-contractors, project management, new business development, client negotiation and ensuring all projects are on-target, on-time and meet or exceed the client's expectations

Noteworthy Achievements:

RedCo Foods RedCo Foods, a global manufacturer and distributor of Salada tea, Red Rose tea, and the Junket brand: completely re-designed their strategic online ordering system and implemented new software and processes that literally eliminated nearly a full day of employment for one staff member significantly reducing costs, while freeing up management to focus on other corporate initiatives

The Ontario Pork Board The Ontario Pork Board: Successfully automated their web content removing the need to hire the occasional contract web developer each time web content required an update. Site traffic and customer interaction increased substantially ultimately achieving the prime directive; substantial increase in product and market awareness

Royal Bank of Canada Royal Bank of Canada: Developed a financial product selection application that guided bank customers to their ideal investment and/or savings vehicles dependant on the answers to a series of questionnaires concerning their investment risk exposure tolerance and savings goals

Canadian Imperial Bank of Commerce Canadian Imperial Bank of Commerce: Developed a batch deposit processing system for merchants who wished to transmit their daily cash and cheque transactions to the bank via the Internet

Provincial Government of Ontario, Canada Provincial Government of Ontario, Canada: Acquired an annual contract to review their entire site for accessibility for the visually impaired. The objective was to conduct accessibility reviews to ensure access was intuitive and involved as few clicks as possible for the residents of Ontario to reach the information they required. The annual review also included functionality reviews for all CGI applications ensuring full functionality for the intended features and functions, as well as reviewing for search engine optimization - Global
2004 - present

', a wholly owned subsidiary of InternAlysis is the largest and most visited national ISP locator and comparison website in Canada. CanadianISP compares services and capacities for the vast majority of local and national ISP's in Canada. This tremendous resource provides Canadian's, and travelers alike in need of internet connectivity, in-depth vital decision making information including tracking and analysis data.'


Noteworthy Achievements:

bullet Acquired the company and site in 2004 rapidly expanding client base resulting in an on-going successful client base on ISP's servicing corporations and consumers

bullet Established direct links to the Government of Alberta, Manitoba and Ontario from various provincial government web pages further bolstering national attention and market presence CanadianISP is often used as a go-to source for many media and trade publication

Algonguin College of Applied Arts and Technology - Pembroke, Ontario
2007 - 2008

'Algonguin College is a publicly funded English-language college located in Ottawa, Ontario, Canada. The college serves the National Capital Region and the outlying areas of Eastern Ontario and Western Quebec. The college has three campuses; a primary campus located in West Ottawa, and secondary campuses located in Perth, Ontario, and Pembroke, Ontario. The enabling legislation is the Ministry of Training, Colleges and Universities Act.'


Appointed to teach students e-commerce, including an introduction to HTML, marketing, communications, public relations and site management pertaining to the Internet and a business presence

Noteworthy Achievement:

bullet Successfully taught a dynamic group of 30 individuals ranging in age from 18 to 50 who had limited to no internet experience. Today, many of the students maintain their own personal and or corporate websites

Speaking Engagements & Presentations Speaking Engagements & Presentations


Accomplished and recognized speaker and presenter on the numerous aspects of the Internet

bullet 'History, Evolution & Forward Looking Possibilities of the internet' - ComDex Toronto (audience 2000+)

bullet 'New users of the Internet' - weekly classes to clients

bullet Fiber-to-the-Home Council - 'The necessity and impact of ultra-high speed broadband on Canadian citizens in general and business'

bullet 'Internet safety and parental involvement' - local schools

bullet 'Benefits of new web automation systems' - LMA executives and clients

bullet 'Improv Comedy Night' - Yuk Yuks Comedy Club, Toronto (4 appearances)

Articles & Round Table Articles & Round Table

bullet Government regulatory panel - FTTH council meeting - June , 2007 (Ottawa)

bullet Federal Government round table discussion on regulatory issues with ISPs as they relate to the updating of child pornography laws

bullet Numerous articles originally published in Network World - New Zealand (17 articles) now republished internationally. Most recent article 'Building Your Reputation on the Internet' published Spring 2010

Professional Affiliations Professional Affiliations

bullet International Council of Online Professionals, Founding Member - 1998 - 2001

bullet Canadian Association of Internet Providers, Associate Member - 2002 - 2004

bullet Toronto Internet Developer's Association Founding member, Director of Education - 1997 - 1998

bullet Toronto Freenet, Director - 1995 - 1997

Marc Bissonnette - Accomplished Internet Marketing Executive

Marc Bissonnette, Ontario